SportPesa nets regional deal with LaLiga

28 April 2017

LaLiga, which operates the top two divisions of Spanish football, has secured a regional partnership with African online sports betting firm SportPesa.

Exact terms of the deal were not disclosed, but it was confirmed that the new agreement will run for an initial three-year period.

SportPesa will serve as the official African betting partner of LaLiga and support the organisation with its strategic growth plans on the continent.

“This is a very important agreement for LaLiga, as this further solidifies our commitment to the African continent,” LaLiga commercial and marketing general manager, Adolfo Bara, said.

“It is paramount for LaLiga to constantly get closer to its fans all over the world and we're sure that this new partnership will contribute towards that.

Ronald Karauri, chief executive of SportPesa, added: “We believe that this partnership will bring into Africa LaLiga, which is a globally recognised leader in football talent development.

“It ties well with our company’s objective of developing sport in Africa by bringing in the invaluable professional experience of one of the top leagues in Europe.”

SportPesa also has partnerships in place with English Premier League football clubs Arsenal, Hull City and Southampton.

Related article: SportPesa adds Southampton to football portfolio