SG agrees Flutter extension ahead of FanDuel migration
The new five-year agreement has been struck on the 20th anniversary of Scientific Games – then OpenBet – agreeing to supply its technology to Paddy Power.
The partners have achieved a number of industry firsts over the twenty years, including the first in-play odds, and the roll-out of features such as cash out.
It also follows Flutter announcing that it would migrate all its brands to the OpenSports solution currently used by its Paddy Power Betfair division in August. At the time it said that following a review of the available options, that technology would become the business’ global platform.
Perhaps most significantly, this means that FanDuel, one of the leading brands in the US sports betting market, will be powered by OpenSports going forward, in all existing and future regulated states.
“Flutter operates some of the world’s most innovative, diverse and distinctive sports betting and gaming brands,” Jordan Levin, group chief executive for Scientific Games’ Digital division, commented. “Over the last two decades, we’ve worked together through major shifts in technology, player expectations and the ramping up of US sports betting where we partner with FanDuel.
“We share a common ambition to take podium positions in key regulated markets through responsible, engaging and safe player experiences.”
Flutter’s chief information officer for the UK and Ireland Rik Barker added: “We’re very pleased to renew our partnership with Scientific Games. Whilst we take great pride in our proprietary technology and product development capabilities, Scientific Games’ OpenSports technology has been a key part of our sports betting platforms for many years.
“The reliability and scalability of their technology provides us with a robust platform to deliver on our strategic goals. As we enter a new era of sports betting, we’re looking forward to working with their world-class teams and technology to capitalise on the opportunities across our sector.”
Image: Flutter Entertainment