Senet Group details latest responsible gambling campaign

16 November 2015

Senet Group, the body set up by a number of leading bookmakers in the UK to promote responsible gambling, has launched a new campaign to support this ongoing effort.

Launched on Friday, the three week-long campaign will target young men with a range of shareable, humorous online content to highlight responsible gambling behaviour.

Content such as real-life videos of things going wrong when people do not follow ‘stops’ will be available on social media platforms Facebook and Twitter, while a special website will contain information about the campaign and offer help and support to those impacted by gambling issues.

To support the online effort, Senet Group members will devote shop windows to campaign posters for three days from today (Monday).

Wanda Goldwag, Senet Group chair and independent standards commissioner, said: “We plan to manage a new scheme for retail bookmakers, so that customers who want to ‘self-exclude’ from several shops can do so in one easy step.

“We intend to work with our members on how they can best identify potential problem gamblers from their data and find ways to warn those people to stop or take a break.

“The industry has a duty to protect vulnerable people and we’re pleased to be able to play our part in that.”

Related article: Scotbet becomes first new member of the Senet Group