Senet claims record awareness of responsible gambling messages

19 May 2017

The Senet Group has said that public awareness of its responsible gambling messages in the UK is currently the highest on record

According to an independent survey of 2,000 adults, between 50% and 90% of people were conscious of core messages in relation to setting spending limits, not to bet more than they can afford, not to chase losses and not to put gambling ahead of family and friends.

The Senet Group carries out a range of responsible gambling campaigns, such as the ‘When the Fun Stops Stop’ initiative.

The study also said that 24% of respondents said the campaign encouraged them to approach gambling more responsibly, while 18% said they stopped gambling more than they should as a result of the initiative.

In addition, one in five respondents said the ‘When the Fun Stops Stop’ campaign led to them warning others about responsible gambling.

Senet Group chair Wanda Goldwag said: “Our aim is to build understanding of the risks if gambling moves from being a social activity into something serious.

“We have found the best results are achieved when the messages are written in informal language and communicated consistently across an assortment of platforms.

“We do not preach or seek to scare, but rather speak in a way that will encourage gamblers to consider their own habits and to speak to family members and friends if they think they might need help.

“We are pleased with the progress that has been made in our two years of operation but there is more that can be done, particularly with young players and online services.”

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