Scientific Games wins Loterie Nationale contract Belgium
Scientific Games been awarded a one-year contract to design and manufacture instant games for national lottery operator Loterie Nationale Belgium.
Under the agreement, which also includes options to extend for three additional years, Scientific Games will also provide the lottery with consumer marketing support.
Scientific Games now supplies 23 of the world’s 25 leading lotteries, ranked by instant game per capita sales.
“One of the primary reasons we selected Scientific Games is the results experienced by several other major lotteries in Europe with instant game products,” Loterie Nationale Belgium administrateur délégué Jannie Haek said.
“We believe that Scientific Games' consumer insights, marketing strategies and the innovation they are bringing to instant games will be a means to entertain our players and grow revenues for Loterie Nationale.”
John Schulz, senior vice-president, global instant products for Scientific Games, added: “Instant products, often supported by interactive second-chance drawings on mobile and web, continue to be the largest year-on-year revenue growth for lotteries in many jurisdictions around the world.
“Our expertise with instant games is unrivalled, and we believe we can empower Loterie Nationale with the analytics, strategy and creativity to entertain Belgian players and grow sales."
Related article: Scientific Games cites revenue growth despite increasing losses