Scientific Games pens jackpots deal with Blue Ribbon
Scientific Games has agreed a deal with marketing platform provider Blue Ribbon to begin offering jackpots via its Open Gaming System (OGS) content aggregation platform.
Through the deal, Blue Ribbon will deploy jackpot marketing platform for games hosted on OGS, allowing Scientific Games' clients to use jackpots to engage and retain players.
“We’re starting to finalise our full portfolio of casino content and technology under the umbrella of Open Casino, which includes our player account, our OGS, the world’s best content and now, new revolutionary features such as missions, tournaments and jackpots," Dylan Slaney, senior vice president for casino and platforms for Scientific Games' interactive division SG Digital, said.
“Combining platform scale, ground-breaking content and feature innovation is where the magic will happen for player experiences," Slaney explained. "Pairing their jackpot innovation with our OGS platform is the perfect combination, bringing players new ways to enjoy our games with an added layer of game-expanding features.”
Amir Askarov, chief executive of Blue Ribbon, added: “For the first time, OGS partners will be able to control and manage their jackpots to build better engagement while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences.”