SBTech pens sports betting deal with Spain’s Luckia

25 November 2016

SBTech has agreed to provide its sports betting platform to Spanish online and retail betting operator Luckia.

Under the agreement, Luckia, which this month signed a sponsorship deal with Spanish LaLiga football club Deportivo de la Coruña, will roll out the SBTech platform for its customers.

The platform will enable Luckia to offer unique odds, manage risk, apply its own payouts, set betting limits, customise sports content, personalise marketing and promotions, and manage sportsbook liability in real-time.

Luckia’s product will be further enhanced by SBTech’s Sports Betting Solution, which offers in-play betting and hundreds of proprietary bet types across more than 60 sports.

“We decided to improve our core infrastructure to offer a wider range of opportunities to our players, and I can safely say that SBTech’s global reputation for sports expertise and technical excellence is well deserved,” Luckia’s online managing director Marcelo Ruiz said.

“As our operations expand, we’re confident that the time is right to raise our profile further, with significant football sponsorship agreements that will enable us to increase our margins and beat the competition.”

Richard Carter, chief executive of SBTech, added: “Our new partnership with Luckia further cements our status as the technology partner of choice for operators in regulated markets.”

Related article: Deportivo La Coruna scores betting sponsor