Royal Wins to target ‘hybrid’ skill and wagering games
Start-up interactive games design studio Royal Wins has unveiled plans to develop a series of real-money ‘hybrid’ games that feature both skill and wagering elements.
The company said each new title would be a “casino‐style game at the front end, but with an element of skill, and the concept of gaining higher levels at the backend”.
Royal Wins also said it has already secured a number of unique patents for the games, which it said would allow it to attract both dedicated and novice gamers to a “totally new an immersive” experience.
A number of the new games are already at the test stage and are due to be soft launched into the market during the third quarter of 2014.
Robert Fong, chief executive officer of Royal Wins, said: “While social games may currently have the numbers, the market reality is that gambling‐style gamers have the money.
“While there is a lot of product currently available on social casinos, most of it is either inferior to, or no better than what you can find in any land‐based casino.
“That being the case, we believe the current model for what is largely a play‐for‐points system is ripe for disruption.
“Through extensive testing of our existing user base of some 230,000 registered social gamers, we believe we’ve come up with a new style of game that will blow the current combined gambling/social games market wide open.
“We believe the existing crop of casino games in the online space are currently using the same old tired formulas, and as such, players are seeking new ways to win and be engaged.
“We believe these new ‘hybrid’ games are the way of the future and fully expect them to become a ‘break out’ category in their own right.”