Rovio secures sleeve sponsorship deal with Everton

19 September 2017

Social games developer Rovio Entertainment has secured a partnership with English Premier League football club Everton.

Terms of the multi-year deal were not disclosed, but it was confirmed that the agreement will run for the duration of the 2017-18 season.

The logo of Rovio’s hit social gaming franchise ‘Angry Birds’ will now appear on players’ shirt sleeves.

In 2016, Rovio recorded more than 450 million downloads of Angry Birds games, as well as 80 million active users, 25 millions followers on Facebook and over three billion views on YouTube.

“We are excited to bring Angry Birds into the top flight of English football in partnership with Everton,” Rovio ‘s chief marketing officer Ville Heijari said.

“This is Rovio's first partnership in the most watched sports league in the world, and a logical continuation of our global Angry Birds brand partnerships.”

Alan McTavish, head of commercial at Everton, added: “Rovio Entertainment recognise the global reach that Everton can deliver through its international fanbase and the global exposure of the Premier League.

“In return, working with Rovio and the Angry Birds brand gives Everton exposure in key international markets through their breadth of digital channels in gaming and animation, as well as a wide range of co-branded merchandise.”

In May, Everton announced African online sports betting operator SportPesa as its new main shirt sponsor and the club also recently agreed a partnership with forex and brokerage company Blackwell Global.

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