Rootz promotes duo to C-level roles

24 January 2020

Platform provider and Wildz Casino operator Rootz has announced two C-level appointments: Melanie Hainzer as chief marketing officer and Tony Kjäldström as chief operating officer.

Hainzer joined Rootz as a senior igaming consultant in June 2019, before becoming head of marketing in October. Hainzer had previously worked in customer retention, marketing and country manager roles for Mr Green, LeoVegas, BetHard and Mansa Gaming.

“It’s an honour to be not only considered, but promoted to an executive position at Rootz,” Hainzer said. “I’ve been very happy to work for this company and am excited to assume a larger role. I’m looking forward to 2020 and beyond.”

Kjäldström also joined Rootz in 2019, as head of casino. Prior to this, he had held a product owner role for Gaming Innovation Group and been head of customer operations for Guts Gaming, as well as holding customer support roles for Nordic Gaming Group.

“These are exciting times at Rootz and Wildz,” Kjäldström said. “I’m very grateful for this new position and will remain committed to seeing that Rootz doesn’t rest on its previous success and instead redoubles its efforts to make fantastic casino products even better.”

Lasse Rantala, chief executive of Rootz, said both Hainzer and Kjäldström had played crucial roles in the early stages of Rootz’s growth.

“Melanie and Tony are two of the hardest-working people in a company full of impressive workers,” Rantala said. “To be able to excel where there are so many motivated people is a testament to their extraordinary work ethic and ability.

“Both Melanie and Tony helped to guide the company through opening months. Those first month required extraordinary time commitments and a focused attention to detail as Rootz worked to finesse our strategies and our custom platform in those early months."

Rantala added that he had "no doubt" the pair would prove tremendous assets to the business, adding that he was especially pleased to have filled the executive roles with internal appointments.