Rio Ferdinand joins CasinoFloor.com team
Online casino operator CasinoFloor.com has struck a deal for former England national football team captain Rio Ferdinand to become the new face of the brand in an effort to expand its presence in the UK market.
Under the agreement, Ferdinand will now feature in the operator’s new ‘Look who we’ve just signed’ campaign, during which he will appear in various advertising and promotional material.
Ferdinand, who has 81 England caps to his name, now plays for English Premier League club Queens Park Rangers, after having spent the majority of his career with Manchester United.
“'I'm really excited to be part of CasinoFloor.com; it's a great site and I'm proud to be a part of it,” Ferdinand said.
Jack Mizel, managing director of CasinoFloor.com, added: “We are delighted to have such a world renowned sporting icon join our team.
“We want to be recognised, not only as a world-class online casino, but also as a recognisable brand that people want to connect with.
“Just because we don’t have a front door to greet our players personally, doesn’t mean that we don’t want to connect with them on a personal level.
“Rio will give us the chance to reach out to them and offer them opportunities to engage with us directly, not only giving us a face, but a voice too.”