Regal Group launches flagship brand with EveryMatrix

The Regal Group has announced the roll out of its flagship BetRegal.com online gambling brand with the EveryMatrix software platform.

Powered by EveryMatrix, BetRegal.com features gaming content from a number of major developers, such as NetEnt, Microgaming and Evolution Gaming.

BetRegal.com holds gaming licences in the UK, Denmark, Malta and Curacao and will operate under the EveryMatrix licensing structure.

“The EveryMatrix platform allows us the control and flexibility to manage the value in our product to a very granular level; it’s something no other provider we evaluated could offer,” Rehal Group chief executive Michael Mirtl said.

“Our research has told us that customers are evolving; gone are the days of attracting new acquisitions by simply offering a bigger bonus or free bet.

“The onus is now on operators to ensure we are providing a high-quality product, offering significant value and a great user experience.”

Ebbe Groes, chief executive of EveryMatrix, added: “BetRegal’s core desire to deliver the best experience from both sports and casino resulted in a value driven product offering and we are excited to bring on an operator with a management team that has a significant degree of experience in the igaming space.

“Choosing EveryMatrix as their provider of choice is a positive indicator of our solutions’ excellent granular functionality and we trust our modern integration methods and our flexible front-end design will be highly appreciated by BetRegal’s customers.”

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