Raketech appoints Mühlbach as new chief executive

12 December 2019

Online affiliate and content marketing provider Raketech has appointed Oskar Mühlbach, its former chief operating officer, as its new chief executive and president.

Mühlbach, who held the role of COO since April this year, will replace Michael Holmberg as CEO with immediate effect.

Prior to his time with Raketech, Mühlbach spent just under three years with Mr Green, first serving as COO before going on to become chief ventures officer.

Earlier in his career, Mühlbach also had spells with Swedish shoe store chain Footway AB and Nordic online beauty store eleven AB.

“Oskar has a clear vision of how Raketech will develop towards becoming a global partner to players in the igaming industry,” Raketech chairman Christian Lundberg said. “With his excellent skills in the company’s core business, I am confident that we will ensure the right balance between organic development and expansion.

“As we now enter a new phase in the company’s development, I am convinced that he is the right person to execute on our strategy and to lead the company through the challenges that we and the entire industry experienced in 2019.”

Lundberg also paid tribute to the outgoing Holmberg, praising the impact he had on the business during his time as CEO.

“Michael Holmberg has been a driving force in the transformation of a young and fast-growing company into one of the market’s leading players in affiliate marketing,” Lundberg said. “He has also been a leader in the process of preparing and taking the company public on Nasdaq First North Premier Growth Market.

“I am very grateful for his efforts and wish Michael the best of luck in his future career.”

Confirmation of Mühlbach as CEO comes after Raketech in October announced the appointment of Måns Svalborn as its new chief financial officer, replacing Andreas Kovacs.

Svalborn joined the business in November, with Kovacs stepping aside from the role in order to take up the position as director of business development at the performance marketing specialist.