QTech releases 'Spotify for mobile casino games'
Asia-facing QTech has unveiled a new recommendation engine which utilises similar technology to that used by the likes of Netflix and Spotify.
The games distributor’s QT Play platform offers a cross-provider recommendation mobile app tailor-made for the gaming industry.
QTech chief executive Jonas Alm said the app would help its partners rise above the crowd at a time when the Asian mobile market is growing quickly.
He added: “Mobile growth in Asian gaming is outstripping even our wildest expectations, so it’s sometimes easy for both players and operators to feel overwhelmed by the scale of choice and competition among countless game releases.
“QT Play is the weapon operators need in their armoury for players to quickly access and refine the games they love, simultaneously benefitting from the like-minded suggestions made by its intuitive code.”
QTech said users will also be recommended games better aligned with their personal favourites in order to enhance the overall experience. These recommendations will be based on similarity of profile, content and playability.
Alm said: “Spotify revolutionised the music industry in this domain, and we have similar hopes for QT Play. Its automated-curation solution ensures that players always find their favourite games, without ever missing out on an appropriate new release.”
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