Pragmatic snaps up Extreme Live Gaming from Novomatic
Pragmatic Play has completed its acquisition of Extreme Live Gaming from the Novomatic Group for an undisclosed amount.
Extreme Live Gaming provides live casino solutions to the igaming industry and holds licences both in Malta and the UK.
Among the business’s desktop and mobile solutions are ‘Golden Ball’, ‘Reel Roulette’ and ‘Roulette 360’.
Extreme Live Gaming operates a total of 10 tables - covering roulette, blackjack and baccarat - from its studios in London.
“The name Extreme Live Gaming stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider,” Pragmatic chief commercial officer Melissa Summerfield said.
“The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential.
“We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.”
Darwyn Palenzuela, chief executive of Extreme Live Gaming, added: “We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.”
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