Pragmatic Play finalises acquisition of VSoftCo

28 January 2019

Igaming content provider Pragmatic Play has completed its acquisition of virtual sports software supplier VSoftCo.

Terms of the deal, which is designed to further Pragmatic Play's multi-product strategy, have not been disclosed.

Pragmatic Play also said that the acquisition will benefit its customers in markets all around the world.

VSoftCo offers a wide range of virtual sports products for both retail and online customers, including the virtual football game Fantastic League. It works with clients all over the world, including Italian gaming giant Sisal, Greece's Intralot, and has distribution deals in place with the likes of Betgenius, EveryMatrix and SBTech.

“We are very pleased to have completed this acquisition, an agreement that broadens our multi-product strategy and underlines our position as one of the iGaming industry’s premier and most forward-thinking providers," Pragmatic Play chief business development officer Yossi Barzely (pictured) commented.

“VSoftCo’s premier suite of virtual sports content speaks for itself, delivering a hugely popular array of products to operators all over the world, and we look forward to enhancing our offering to operators with their games and expertise via one single API.”

The acquisition comes after Pragmatic Play  acquired Extreme Live Gaming, a live dealer solutions provider, from Novomatic Group in June 2018.

Earlier this month, VSoftCo appointed Chris Davies as its new chief executive. It is not yet clear how the acquisition by Pragmatic Play will impact management roles at VSoftCo.