Polish lottery signs up to title sponsor Ekstraklasa
Polish lottery Totalizator Sportowy has agreed a deal for its LOTTO brand to become the new title sponsor of the country’s Ekstraklasa top division of club football.
Although terms of the deal were not disclosed, it was confirmed that the league will be known as the LOTTO Ekstraklasa.
The competition’s new logo will now feature on the jerseys of all players, as well as inside all of the league’s 16 stadiums, interview backdrops, official Ekstraklasa social media channels and various other platforms.
The 2016-17 Ekstraklasa commenced on Friday.
Related article: Polish club wagers on betting partnership