PointsBet scores betting partnership with PGA Tour
PointsBet has agreed a multi-year content and marketing deal to become an official operator of the PGA Tour, organizer of the top men’s golf tournaments in North America.
Under the agreement, the length of which was not disclosed, sports wagering operator PointsBet will have rights to use official PGA Tour marks in the US.
PointsBet will also be able to advertise within Tour media and partner platforms, as well as gain content and video rights to create pre-game and post-game betting programming.
The will also covers the distribution of highlights to users who have placed bets, while PointsBet will collaborate with the Tour to deliver odds-based content to fans via the Tour’s digital platforms.