Playtech unveils ‘Rainbow Riches Bingo’

2 March 2015

Gaming software and services supplier Playtech has launched a new bingo variant title in the form of ‘Rainbow Riches Bingo’.

Licensed and developed in partnership with Scientific Games, the mobile-led title is based on the Rainbow Riches slot game, which remains one of the most popular slot titles in the UK market.

Rainbow Riches Bingo features two network-based jackpots that ensure a maximum amount of daily winners.

One of the jackpots is triggered once the correct amount of shamrocks have been drawn, while the second can be triggered on an individual basis via the wishing well bonus.

Rainbow Riches Bingo will be launched with a £100,000 (€137,565/$153,970) promotion in an effort to gain as much interest as possible in the run up to St. Patrick’s Day on March 17.

“Rainbow Riches has an extremely loyal community and we have worked very hard to build and deliver further social elements to the new game that will both engage existing players, and also attract a new audience,” Playtech’s head of bingo Gary Keaney said.

“With such an innovative and mobile-focused product, we have kicked off 2015 with a bang and I’m extremely confident we will continue to build on this throughout the year.”

Jeremy Bowskill, vice-president and chief technology officer of interactive at Scientific Games, added: “The Playtech Bingo team have done a fantastic job with Rainbow Riches Bingo, adding some highly innovative new features that differentiate the product from our standard player-popular Rainbow Riches bingo side games as well as remaining true to the brand’s original and classic gameplay, bonuses and characters.”

Related article: Playtech posts record revenue