Playtech pens responsible gaming deal with Ontario Lottery
iGaming solutions giant Playtech has expanded its relationship with the Ontario Lottery and Gaming Corporation to provide the organisation with its BetBuddy gambling data analytics technology for use on its igaming platform.
BetBuddy, which is fully integrated into the Playtech IMS player management platform, allows users to access player risk insights, set up targeted interactions via the real-time Engagement 360 tools, as well as incentivise safer gambling through gamification and tailored customer journeys.
Playtech, which acquired the BetBuddy business in 2017, has been supplying OLG with a range of solutions since 2014.
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