Playtech pens casino management deal with Caesars EMEA

13 June 2017

Playtech has entered into a casino management system agreement with Caesars Entertainment EMEA, covering eight of its landmark properties in the UK.

Under the deal, Playtech subsidiary IGS will replace Caesars’ legacy technology with its proprietary Neon Enterprise system that will give the firm complete control across its operation.

Caesars will now benefit from Neon’s advanced player tracking features, as well as tools such as anti-money laundering, know-your customer and enhanced due diligence controls.

The Caesars UK network, which includes the Empire Casino in central London, comprises 178 gaming tables and 427 electronic terminals.

“From my previous experience of using Neon – specifically Neon Analytics and the data it provides operators – I knew that it would make a significant impact if deployed within Caesars Entertainment properties,” Caesars Entertainment EMEA chief financial officer Alex Oswald said.

“IGS’s approach to scoping the required system features and integrations – which are numerous within the estate – set them apart during partner evaluations.”

Martin Sykes, managing director of IGS, added: “By deploying regular, road-mapped changes to all customers, such as suspicious ticket-in, ticket-out activity features in the spring release, we are able to move the whole customer base forward together.

“The specific strategy of focusing on compliance controls in the last 18 months has paid dividends and I look forward to working with Caesars in the coming years ahead.”

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