Playtech launches ‘multi-channel’ solution in Coral shops

15 April 2014

Online gaming software giant Playtech has announced the launch of its new ‘multi-channel’ solution across the entire UK betting shop estate of bookmaker Coral.

Playtech said the ‘Coral Connect’ programme, which is already live across the bookmaker’s 1,800 UK shops, is the first time that online and retail systems have been “totally unified”, thus allowing players to use one account for all platforms whenever they are playing.

Prospective customers are now able to open a multi-channel account in a betting shop and use this same account to place bets via Coral’s online and mobile platforms.

Players can also use the account in the retail environment to place bets over the counter, play casino games on fixed odds betting terminals and deposit or withdraw funds.

Playtech also said the online-to-retail integration has allowed its IMS back office system to be synchronised with retail operations, which gives operators a full customer view whether they are playing online, on a mobile device or in a shop.

Shay Segev, chief operating officer of Playtech, said: "We are extremely proud of our new multi-channel solution, which strengthens Playtech's position as an innovation leader in the betting and gaming industry.

“The synchronisation of online and retail systems is a significant technological achievement. It illustrates our commitment to providing a complete multi-channel experience to Playtech licensees, who can in turn provide their customers with the ultimate player experience across all platforms."

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