PlayOJO.com expands UK marketing strategy
New online casino PlayOJO.com has announced plans to increase spend on its UK television advertising campaign following a successful test period.
The company’s advert was initially broadcast in March on Channel 4, Sky and digital channels, but will now also be rolled out across Channel 5, ITV and E4 post primetime.
The advert stars Geoff Bell as a rogue PlayOJO employee, who ultimately resigns over the company’s policy of giving its players money back on every bet.
The extended television campaign will also have support from printed ads.
Ohad Narkis, co-founder of PlayOJO.com, said: “Our first UK TV campaign has been a roaring success, introducing players to the PlayOJO brand for the first time and showcasing what makes us different to the other online casinos in the market.
“It has proved to be hugely effective in building equity in the PlayOJO brand, and drawing players towards our engaging yet transparent proposition, which is why we have taken the decision to roll it out across more channels over the coming weeks and months.”
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