OtherLevels hands senior role to former Camelot director

OtherLevels has appointed Andy Dellbridge, formerly of Camelot, as its new head of professional services and customer success.

Dellbridge joins the digital messaging platform provider directly from Camelot, the operator of the UK’s National Lottery, where he had been serving as head of CRM and digital player communications since February 2016.

In his new role with OtherLevels, Dellbridge will assume responsibility for the management of the firm’s professional services function, which provides services ranging from implementation, strategic planning, and managed services to help its clients maximise their investment in digital messaging.

“I worked very closely with OtherLevels during my time at Camelot, using its digital messaging techniques to improve customer engagement, loyalty and lifetime value,” Dellbridge said.

“These services have a proven track record and I can’t wait to help other clients as well as gaming operators realise the full potential of their own CRM campaigns.”

Lance Standing, general manager, EMEA at OtherLevels, added: “Andy knows first-hand the work we do here, as our app messaging helped double Camelot’s revenues during his spell with the operator.

“He also understands exactly how our experienced team creates and implements messaging strategies, campaign optimisation and managed services.”

Related article: OtherLevels enhances partnership with Camelot