Optimal Payments completes PaySafe rebrand

12 November 2015

Optimal Payments has completed a major rebrand, with the online payment provider to adopt the new brand identity and company name of PaySafe.

The firm said the move will form a “powerhouse” in the payment processing market, with the group’s purpose being to offer relevant solutions for every payment eventuality.

PaySafe’s business portfolio will comprise digital wallet and Stored Value brands Neteller and Skrill, the latter of which was acquired in August of this year, as well as a white-label invoice issuing and instalment portfolio in payolution.

The company also operates online prepaid payment provider Paysafecard, in addition to FANS, a fully-integrated mobile engagement solution that allows both venues and content providers engage customers while providing monetisation tools.

Paysafe’s B2B portfolio also offers various global merchant solutions and tools to enable easy transactions between businesses and their customers.

These include payment gateway solutions, merchant on-boarding services risk management and a virtual back office for dedicated end-to-end support, while Paysafe also offers a range of pre-paid card solutions as well as issuing and acquiring services.

Joel Leonoff, president and chief executive of Paysafe, said: “At the heart of today’s online business requirements is the need for a robust payment strategy that is both seamless and secure for merchants and customers alike.

“Merchants face a variety of challenges including the constant evolution of technologies, changing consumer behaviours and a wide variety of currencies.”

“Paysafe is the meeting point between businesses and consumers; through our rebrand, we aim to redefine the role of the payments provider.

“This is the very definition of Paysafe; to be relevant at the point of every payment.”

Related article: Optimal Payments completes acquisition of Skrill