Oddslife links up with four European media brands

31 January 2014

Social sports betting technology provider Oddslife has teamed up with four European media brands in order to launch various online and mobile social betting products.

The firm has linked up with Spanish media giant Marca.com to provide social betting games and content to its readers through the new Marca El Guru social gaming brand, which is due to be launched tomorrow (Saturday).

Oddslife has also renewed a social betting partnership with Greek sports media and radio broadcaster Sport-fm.gr and Danish online sport and football portal Bold.dk.

The company has also reached an agreement with Bulgarian sports media group Sportal.bg.

“These high visibility sports media companies are exactly the type of strategic partnerships we want to work with in every country,” Oddslife’s founder and chief executive officer, Rasmus Sojmark, said.

Sojmark also said that the firm is preparing a range of new launches this year and such developments would support its existing, new and potential partners.

“We have many new exciting developments for 2014 including the iOS app, live betting and content syndication to further enhance the second screen user experience which enables our partners to connect with viewers at home or on the move,” he said.

“We are also in talks with both operators and media brands about launching what will be without doubt the most engaging social betting game for the 2014 World Cup in Brazil.”