NYX Gaming launches online poker rewards scheme in Italy

6 March 2015

Gaming solutions provider NYX Gaming Group has unveiled a new real-time poker rewards programme for its customers in Italy.

The move, which comes shortly after NYX Gaming’s acquisition of the Ongame Poker Network, will enable customers in the country to access various benefits via the rewards scheme.

‘Instant Rewards’ is an integrated achievements system in which rewards are triggered by action at the poker table, with its configuration of challenges allowing players to trigger rewards in various ways.

The rewards scheme is integrated across all poker products and can also be accessed whilst playing on a mobile device.

David Flynn, executive vice-president business development at NYX Gaming, said: “We have taken the excitement of poker one lever further and added personal challenges for the players to complete.

“All players will be able to track their progress directly in their client and prizes are paid out instantly.

“Bringing social elements to the real money poker economy in Italy will strengthen our customers' ability in marketing, retention, and profitability.

“We have successfully offered this innovation in other parts of the world and are enthusiastic about this addition to our Italian offering.”

Related article: NYX Gaming signs up Ongame Network for NYX Poker