Nylén moves on from LeoVegas to Trustly

20 August 2019

Online payments provider Trustly has appointed former LeoVegas executive Louise Nylén to the newly established role of chief marketing officer.

Nylén, who will report to Trustly chief executive Oscar Berglund, will also be part of the Stockholm-headquartered fintech company’s management team. She will have overall responsibility for Trustly’s marketing and brand-related activities.

Nylén joined LeoVegas as head of market development in October 2013 and continued to work out of the operator’s Malta office when she became chief marketing officer in May 2015.

In June 2018, she was promoted to the Stockholm-based role of deputy CEO, with Petra Blixt assuming her previous responsibilities as marketing director alongside Claes af Burén, before Blixt became chief marketing officer on an interim basis in May this year.

Last month, LeoVegas announced that Dersim Sylwan, who served most recently as Kindred Group’s general manager in Sweden, will be the operator’s new chief marketing officer, with Blixt continuing in the role until the transition takes place.

A LeoVegas spokesperson confirmed to iGamingBusiness.com today (20 August) that there are no plans to appoint a new deputy CEO to replace Nylén, but Sylwan will begin in his role as chief marketing officer by January 1, 2020 at the latest.

“The payments world is going through an intense period with massive structural changes where providers like Trustly have a very interesting future,” said Nylén, who is also a board director of online fashion retailer Nelly.com.

“Trustly has a unique product, a high-quality service and a unique first-mover advantage – important success factors that made it very interesting for me to join and build a strong brand that appeal to merchants and consumers alike.

“I am looking forward to seizing the opportunities that lie ahead and contributing with my experiences from marketing and online retailing when entering new geographies.”

Nordic Capital Fund acquired Trustly from controlling shareholder Bridgepoint Development Capital in March 2018.

Nylén’s husband, Marcus, left his role as LeoVegas chief operating officer three months ago to become the new chief executive at Stockholm-based Healthcare Media.

Last week, LeoVegas reported a 10% year-on-year rise in revenue for the first six months of the year, although challenging operating conditions in the UK led to operating profit slipping from €13.0m to €9.1m.