News in brief: Microgaming, Ladbrokes-BGT deal, Playn'GO for Italian market

6 September 2013

Microgaming launches three new HTML5 mobile games 

Microgaming is introducing three new HTML5 slots to its mobile portfolio, bringing its selection of HTML5 games to 37. Pure Platinum, 5 Reel Drive and Couch Potato are now live with Microgaming operators. All of these games have been added to the mobile platform using HTML5 technology, which delivers no-download multimedia content to a large range of devices, in an instant-play format. Neill Whyte, head of product channels at Microgaming, said: “The number of devices available to consumers is continually growing therefore it is important that our mobile product evolves with this in mind. This is why we have successfully embarked on a monthly roll-out of new HTML5 mobile games. HTML5 technology has allowed us to develop games that can be played on the broadest range of devices, without compromising the audio-visual qualities. We have invested a lot of time and resources in developing our market-leading HTML5 platform, and we will continue to do so in order to meet the ever-increasing demands of the mobile gaming market.”

Ladbrokes confirms BGT as SSBT provider 

Ladbrokes has selected BGT as its software provider to power the rollout of over 1500 self-service betting terminals across UK shops. John Pettit, commercial director at Ladbrokes, commented: “SSBTs are part of our wider strategy to evolve the retail offer by giving customers access to more markets and betting opportunities, such as betting in play. Together with our investment in Sky and free wifi they bring more of the digital experience to retail.” William Weir, Chief Commercial Officer at BGT, commented: “We are delighted to be working with Ladbrokes in the UK and for them to become our largest UK customer. We have been working in the UK for six years and it is a landmark for BGT to now be working with all the leading brands in the UK High Street.”

Play’n GO Games certified for Italian m-gaming market

Play’n GO Games has been certified for the Italian mobile gaming market after completing the certification process with country’s gaming regulator AAMS. It will now launch its portfolio of 40+ games specifically developed for Italian players, who will be able to play across all major devices and platforms, iOS, Android, Windows Mobile 7/8 and BlackBerry. The games are available in Flash for desktop devices, Play’n GO games are now available in Italy, Alderney, Malta, UK, Denmark, Gibraltar and Belgium, the group said. “With our games certified and ready for roll--‐out on the Italian market we have reached yet another Important strategic milestone that will open up a new market and enable further growth for Play’n GO, ” commented Johan Törnqvist, chief executive of the company.