Netease reports profits boost

15 August 2013

Chinese internet company NetEase has recorded a 25% rise in second-quarter earnings as it continues to thrive on its online gaming base in the country.

The company posted a profit of Y1.1 billion (€137.5 million/$179.2 million) for the three months through to the end of June – up from Y875.3 million in the second quarter of 2012.

Netease’s online games service was the biggest contributor to the top line with an increase of 18%.

The firm earns most of its profit from internet gaming through titles such as Tianxia and Heroes of Tang Dynasty – both of which have a strong fan base in China. It also operates the popular World of Warcraft game in the country under a licence with Activision Blizzard.