NEG Group to relaunch Digibet with Aspire Global

13 May 2019

Online gaming solutions provider Aspire Global has agreed to support NEG Group with the relaunch of its recently acquired Digibet brand.

Digibet will focus on sports betting and initially operate on another platform before relaunching with Aspire Global in the second half of 2019.

As part of the agreement, Aspire will purchase up to €2m (£1.7m/$2.2m) worth of shares in NEG, with plans to use these funds to market Digitbet in the lead-up to the 2020 UEFA European Championships football tournament.

NEG has acquired Digibet from UGT Group and plans to relaunch the brand in a number of European markets such as Germany, where UGT is one of 20 entities that have been pre-approved for a sports betting licence once these are issued.

Aspire will have access to UGT’s rights, allowing it to operate licensed betting operations in Germany upon regulation.

“Aspire Global provides the optimal platform, ensuring a successful relaunch of the Digibet brand,” NEG Group director Alexander Zucker said.

“Aspire Global offers a first-class platform, both when it comes to the technical solution and the team behind it, as well as a safe and entertaining experience for our audience.”

Aspire Global CEO Tsachi Maimon added: “We look forward to materialising the potential of the Digibet brand together with NEG Group. We see great opportunities for the relaunch coming with the strong brand awareness, the upcoming UEFA Euro 2020 tournament and the pre-approved German licence.”

Germany is close to introducing new laws that will allow operators to apply for sports betting licences, with the country this month having notified the European Commission of its third amended State Treaty on Gambling as it seeks approval to bring it into law.

Already ratified by the Minister-Presidents of Germany’s 16 federal states, the Treaty also sets out proposals to allow Schleswig-Holstein to run its own liberal regulatory regime.