Natural Intelligence joins RAIG

22 January 2020

Israel-based affiliate giant Natural Intelligence has joined Responsible Affiliates in Gambling (RAIG), the affiliate trade body formed last year by Better Collective, Oddschecker and the Racing Post.

The marketing business, understood to generate more than $200m in annual revenue a year across a range of sectors, will make its first public appearance as a member of the trade body on the panel ‘RAIG against the machine’ at iGB Affiliate London on 6 February.

The panel will clarify the association’s key objectives, address industry concerns and demonstrate the importance of affiliate responsibility in the new compliance-driven gaming environment taking shape in the UK and other markets.

RAIG chairman Clive Hawkswood told iGB: “Natural Intelligence have recently joined RAIG, which is great news, and they will be represented on the panel at iGB Affiliate London so that the voice of newer members can be heard alongside those of the association’s founding members.”

Natural Intelligence’s director of UK growth James Garmston will be joining Oddschecker’s head of commercial Guy Harding and Better Collective’s director of Business Development Karl Pugh.

Completing the line-up is Sarah Ramanauskas, senior partner for research and audit at Gambling Integrity. Having held senior research positions at William Hill and Betfair, Sarah is now RAIG’s social responsibility auditor.

RAIG published details of its social responsibility audit in November of last year, aim at being able to show that its members are compliant with all relevant GB regulatory requirements.

This process will also be examined in detail during the panel, which will also explore questions around player protection, self-exclusion and responsible advertising as well as affiliates’ relations with gaming regulators, including the reasons why affiliates have so far been largely excluded from industry discussions with regulators and legislators, and how they can work together to rectify this.

Visit the iGB Affiliate London website for more information and to register to attend the event.