My Club Betting scores major deal with Wales Rugby League
Betting company My Club Betting has entered into a major sponsorship deal with Wales Rugby League, the sport’s national governing body.
The deal will begin immediately and run through to the 2017 Rugby League World Cup.
Under the record-breaking, six-figure deal, My Club Betting will serve as the principal sponsor of the Wales national rugby league side.
A new Wales Rugby League betting website has also been developed, with 20% of revenue generated from activity on the site being ploughed back into the sport.
In addition, clubs across Wales will be able to set up their own websites to open up new revenue streams and will receive kit and equipment for every user that signs up to place a bet via the website.
“We are delighted to be able to support Wales Rugby League at such an exciting time for the sport,” My Club Betting’s managing director, Neil Riches, said.
“There is already a thriving scene at grassroots and semi-professional level, but we also recognise the massive untapped potential for Rugby League in Wales, on and off the field.”
Brian Juliff, chairman of Wales Rugby League, added: “This truly is a fantastic opportunity for Wales Rugby League to generate income through an extremely innovative and exciting model.
“The deal will take us right through into the 2017 World Cup and I am delighted that My Club Betting will be a major part of that journey as principal sponsors of Wales Rugby League.”