Mr Green relaunches mobile-first ‘Garbo’
Mr Green has announced the relaunch of its ‘Garbo’ brand, with a pledge to offer customers a mobile-focused casino experience.
Acquired in 2014, the initial launch of Garbo was put on hold to allow Mr Green to complete work on its new technology platform.
The first version of Garbo will now be introduced into the Swedish market, with other markets to follow in due course.
Oskar Mühlbach, who joined Mr Green in early 2016, has been appointed to head up the Garbo brand.
“Garbo will have a catchy, clever tonality, Garbo will be fun, crisp and at the same time personal,” Mühlbach said.
“There is a big number of mobile gaming sites on the Swedish market, however, with Garbo’s sometimes provocative profile, I believe there is a position open for us.”
Per Norman, chief executive of Mr Green, added: “We believe that Garbo has the potential to become a strong, global brand, just like Mr Green.
“This is a cost-efficient introduction due to the fact that we can take advantage of Mr Green’s competences, digital knowledge and supplier relations.
“The first version of Garbo is built for mobile users on the same technology platform as Mr Green which gives significant scale advantages.”
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