Microgaming pens new deal with GVC

31 January 2020

Isle of Man-based igaming software supplier Microgaming has signed a deal with Ladbrokes, Coral and Bwin operator GVC to launch its content across a number of additional brands.

As part of the deal, Microgaming’s offering of casino games will be launched on GVC’s brands such as Coral, Gala Bingo, Gala Casino, Ladbrokes and Betdaq over the course of the year.

Microgaming already provided its content on GVC’s bwin, partycasino and partypoker brands through a 2016 deal but will expand across more of its brands with this new deal.

“As players’ expectations are continuously evolving, it is imperative we continue to keep up with their demands and what better way to do so than partnering with Microgaming,” Obdulio Bacarese, director of commercial management at GVC, said.

“Microgaming’s immense experience, reputation and performance in delivering quality and innovative content is second-to-none, and we look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world class-experience to our players.”

Andrew Clucas, chief operating officer at Microgaming, said GVC has been an important partner for Microgaming since 2017 and believes the two businesses can continue to grow together.

“Home to an extensive portfolio of leading brands, GVC are a key partner for Microgaming,” Clucas said. “Both Microgaming and GVC strive to provide the market with immersive, entertainment-driven experiences, and we look forward to further strengthening our relationship with them.”