Metric Gaming pens strategic partnership with Sporting Solutions

28 September 2015

Metric Gaming has entered into a strategic partnership with data and trading services provider Sporting Solutions.

Under the agreement, which will mark Metric’s entrance into the sportsbook platform market, both companies will distribute each other’s sports wagering products.

Metric will take advantage of Sporting Solutions’ content and pricing solutions, while the latter has been awarded a licence to distribute Metric’s in-play pricing feeds throughout its global customer base.

“We are focused on meeting our current and future partners’ aspirations for leading in-play coverage, additional content, innovation and quick product delivery, and were naturally drawn to Metric’s exciting portfolio of services,” Sporting Solutions’ business development director, Ronnie Whelan, said.

“We see many obvious synergies between our companies, and look forward to exploring all of the opportunities we expect this partnership to yield.”

Peter Bertilsson, chief executive of Metric, added: “Our market research has definitively shown an industry appetite to shed legacy technology in favour of advanced, mobile-first platforms like ours, which can seamlessly handle the types of in-play, instant-gratification wagering opportunities that are taking over the betting landscape.

“We were looking for a trusted and well-established partner to complement our sportsbook platform while also providing access to a valuable customer distribution network, making Sporting Solutions an easy choice.”

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