LeoVegas names Kindred’s Sylwan as new marketing chief

26 July 2019

Stockholm-listed gambling operator LeoVegas has named Dersim Sylwan, previously of the Kindred Group, as its new chief marketing officer.

Sylwan will join the operator after almost six-and-a-half years with Kindred, where he most recently served as general manager in Sweden for three years.

Prior to this, Sylwan was head of Kindred’s Maria Casino brand for 18 months, while he also had a spell as country manager in Sweden for Maria Casino.

Before joining Kindred in April 2013, Sylwan spent two-and-a-half years with Svenska Spel, serving as both brand manager and project manager for its Oddset business, as well as project manager for mobile.

Other senior roles in the gambling industry include a spell as bwin’s marketing manager for poker in the Nordic region, as well as marketing manager for the 24hrPoker.com business at Entraction.

“Dersim has been in various roles in igaming for over 11 years, so he has a deep and broad understanding [of the sector],” LeoVegas communicaitons manager Hans Uhrus told Swedish news agency Nyhetsbyrån Direkt.

Sylwan will succeed Petra Blixt, who has been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October last year as part of a departmental shake-up.

Blixt will continue as interim CMO until Sylwan officially joins the operator.

In May, LeoVegas reported an 11.6% rise in revenue for the first quarter of 2019, though growing costs saw the operator post a €31,000 (£27,810/$34,508) loss for the period.

LeoVegas is due to announce its results for the second quarter on August 14.

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