LeoVegas bolsters consumer protection efforts with LeoLine

12 August 2019

LeoVegas Gaming Group has joined forces with problem gambling treatment solutions provider Gambling Therapy to launch LeoLine, a new live chat service that offers immediate help for customers looking to address gambling issues.

LeoLine will be now offered to all customers referred by the operator's safer gambling team, with the effectiveness of the partnership to be evaluated over a three-month trial. The findings from the project will also be shared with the wider industry later in the year.

The initiative will focus on early identification and interaction with customers, as well as educating and raising awareness among staff so that they can provide appropirate support and make timely interventions.

LeoVegas' UK-based subsidiary Rocket X first developed the concept as part of the group’s activities during last year's Responsible Gambling Week, and the initiative will now be rolled out on a wider basis.

Gambling Therapy, a subsidiary of gambling treatment charity the Gordon Moody Association, has created a bespoke training programme for its UK safer gambling staff. It will also develop 12 unique portals for its brands, including LeoVegas, Pink Casino, BetUK.com and Slotto.

“Our mission at LeoVegas is to create the greatest online gaming experience, with safer gambling at the core of our culture,” Rocket X chief executive Mark Good said.

“This innovative idea from within our own team has developed into a working solution and we are proud to be working with Gambling Therapy to deliver and share our findings with the wider industry.”

Rob Mabbett, Gambling Therapy manager at Gordon Moody added: “For years, anyone who has been affected by problem gambling have accessed our multilingual service through links on gambling operator sites to our website and app.

“Having a direct link to our services through LeoLine will reduce the friction that can so often prevent service users getting the support that they need. I am sure this trial will be a success for our respective organisations and I look forward to sharing the results of a meaningful collaboration between operator and treatment provider that will help us achieve our shared aim of creating a safer gambling environment for the millions of people who gamble online worldwide.”

Rocket X, which provides managed services for LeoVegas Mobile Gaming Group in the UK, already works with EPIC Risk Management, Mind and YGAM to help prevent gambling related harm.