Ladbrokes Australia secures iSport Genius partnership

28 January 2016

Ladbrokes’ Australia branch has become the first operator to sign up with sports data platform provider iSport Genius.

Under the three-year agreement, iSport will provide Ladbrokes Australia with an interactive consumer-facing tool that will allow the bookmaker to convert data into sporting insights.

Ladbrokes Australia will then be able to use this information to better inform and educate online customers on their choice of bet.

The bookmaker is to go live with the iSport platform immediately and also plans to promote the partnership through a television advertising campaign.

“We are very pleased to see our product is going live in the Australian marketplace with Ladbrokes; it adds a new dimension to sportsbook provision, particularly in terms of mobile.” iSport co-founder and partner Nathan Rothschild said.

“Our data tool can handle the trillions of sports data points available and manipulate them into easily understandable and accessible analysis.”

Dean Shannon, chief executive of Ladbrokes Australia, added: “We are extremely confident this product will be an enormous hit with our customers and will help make Ladbrokes the No.1 choice in the market.”

Related article: Ladbrokes reactivates in-play betting services in Australia