Krantz to lead Net Ent North American expansion

14 July 2014

Gaming content developer Net Entertainment has announced that Björn Krantz will lead its expansion into the North American market.

Krantz, who currently serves as managing director of the company’s Net Entertainment Malta operation, will now assume the position of managing director and chief of North America market operations.

Enrico Bradamante, current head of account management and deputy head of Malta operations, will replace Krantz in the role.

Per Eriksson, president and chief executive officer of Net Ent, said: “Björn Krantz has done a fantastic job since he joined the company in 2009 and in order to secure a successful entry into North America, Björn has agreed to lead this expansion as managing director and chief of North America market operations.”

Net Ent, which has been monitoring the North American market for some time, said it has concluded that the prerequisites and timing is right for it to strengthen its efforts to enter both the US and Canada.

The company will initially focus on completing the New Jersey licensing process before entering additional jurisdictions.

Net Ent expects to launch in the US during the second half of 2015.

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