Kindred teams up with Scientific Games

31 August 2018

Kindred Group has agreed a technical partnership with Scientific Games that will grant it “swift access” to the US market, commencing with New Jersey by the end of the year before potentially moving on to other states.

The three-year deal, which includes the option for a two-year extension, names Scientific Games’ SG Digital division as Kindred’s US technology partner.

Kindred will use SG Digital’s Open Platform System, a player account management platform, and Open Gaming System, a game aggregation technology, to enable a “short time” to market and thereby the ability to serve American customers in the “near future”.

The agreement covers the state of New Jersey, where SG Digital already has a licence, but Kindred said that the aim is to expand the partnership to other US states.

When asked about Kindred’s timeframe for its New Jersey launch, Manuel Stan, senior vice-president of Kindred US, told iGamingBusiness.com: “The plan is indeed to be ready for launch by the end of the year.”

Stan (pictured) added in a statement: “We are delighted to partner with SG Digital in the US, giving us swift access to the market and our coming US customers a truly great gambling experience on a top technology platform.

“Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in a safe, secure and stable environment is crucial for us.”

The deal follows Kindred’s recent confirmation of a partnership with Hard Rock Hotel & Casino Atlantic City to pursue a so-called Casino Service Industry Enterprise Licence in New Jersey.

Scientific Games launched SG Digital, incorporating the existing portfolio of SG Interactive with those of newly acquired NYX Gaming Group, in February.