Kindred pens free-to-play games deal with SportCaller

12 June 2019

Free-to-play sports prediction games developer SportCaller has agreed a deal to roll out its content with gambling operator Kindred Group.

Games based around various major sporting events will be launched in a number of countries in which Kindred's brands are active.

Content in the offering will include games based on football, tennis, basketball and racing, with all titles to be tailored specifically for each market where they are rolled out.

“By taking advantage of SportCaller’s impressive framework we’re expecting the product to become a core part of our offering while also acting as an acquisition gateway for many of our local markets,” Kindred’s head of sportsbook marketing Louis Hervik said.

“The scalable platform developed by SportCaller allows our local teams to deploy games based on their territorial strategies in addition to catering for global needs.”

SportCaller managing director Cillian Barry added: “This is a milestone moment in the evolution of our leading FTP platform. Last year’s World Cup provided a step change for improved acquisition and retention across our partners, but this progressive relationship with Kindred has left no stone unturned in how a truly international operation maximises FTP brand-wide.”

Founded in 2014, SportCaller is active in 22 countries worldwide including the US, where it is supporting fantasy sports giant FanDuel with its expansion plans.