Kambi seals sportsbook supply deal with BetWarrior
Sportsbook solutions provider Kambi is to launch a sports betting product for BetWarrior, a new online gaming brand launched by two PokerStars veterans.
BetWarrior, which aims to launch launch its offering in the coming months, was founded by Morten Tonnesen, who serves as the company’s chief executive, and chief operating officer José del Pino.
Tonnesen and del Pino previously worked together as part of the operator’s marketing team, and both held the role of director of group marketing. In February this year it was reported that they were looking to raise $100m (£78.9m/€88.7m) to fund the venture, and supporting acquisitions.
Kambi was selected as its sportsbook supplier based on its experience in certain European and Latin American markets, with each region key targets for BetWarrior, and the flexibility of its solution.
“At BetWarrior, we are building a unique gaming product that uses innovative technology to put the player at the centre of the action,” Tonnesen said. “This includes leveraging the latest machine learning and artificial intelligence tools to create a truly personalised experience for every customer.”
“By partnering with Kambi, we gain access to flexible sportsbook technology that enables us to deliver upon our vision,” he continued. “We have been hugely impressed by both the power of Kambi’s technology and the strength of its team, and we felt this was a perfect match for BetWarrior.”
Kambi chief executive Kristian Nylén added: “The Kambi sportsbook lends itself to those with the imagination and capability to innovate and deliver truly unique and personalised sports betting experiences to their players.
“In BetWarrior we have partnered with a visionary operator and experienced management team with vast experience of European and LatAm markets that plans to do just that - leverage the freedom afforded by Kambi’s sophisticated technology to execute on their strategy to create a safe and engaging sportsbook product.”