Kambi lands sportsbook deal for Moldovan National Lottery
Bulgaria-based gambling operator National Lottery JSC has selected Kambi to support the launch of a new online and retail sportsbook service with the Moldovan National Lottery.
Sports betting is currently prohibited in Moldova, but the country passed new laws in 2016 to regulate the activity under a monopoly framework. National Lottery JSC recently landed the contract after a successful tender process.
National Lottery JSC agreed to run both its national lottery product and a brand new online and retail sportsbook for the Moldovan National Lottery, as part of a public-private partnership that will run for 15 years.
Kambi already provides its sportsbook and managed services to the National Lottery JSC’s 7777.bg brand in Bulgaria and will now extend this service into the Moldovan market.
National Lottery JSC and Kambi plan to roll out the online sportsbook within the next few months, with the retail service to follow shortly after.
“When replacing our previous sports betting supplier with Kambi, we did so with the goal of becoming a market leader in Bulgaria, a position we’ve achieved well ahead of time,” National Lottery JSC managing partner Milen Ganev said.
“This triumph, coupled with Kambi’s scalable technology, gives us the freedom to expand into new markets, beginning with Moldova and the Moldovan National Lottery monopoly later this year. We therefore decided to extend our contract with Kambi, enabling us to enter the next chapter of our exciting growth story with confidence.”
Kambi CEO Kristian Nylén added: “For the 7777.bg brand to be among the market leaders in Bulgaria within 18 months of partnership is testament to the quality of the Kambi sportsbook, as well as the National Lottery’s marketing expertise.
“I’m delighted we’ve agreed to take the partnership to Moldova, where I’m confident players will enjoy our exciting sports betting experiences in both the online and retail environments.”
The new deal between Kambi and National Lottery JSC replaces the initial partnership that the two parties agreed in July 2017.
Image: Aurelian Sandulescu