Kambi enters Asian sports betting market with NagaWorld deal
Kambi Sports Solutions, the business-to-business sports betting services subsidiary of Unibet, has announced its entrance into the Asian sports betting market after agreeing a deal with NagaWorld, a fully-owned subsidiary of Cambodian hotel, gaming and leisure operator NagaCorp.
Under the agreement, Kambi will provide NagaWorld with a fully managed over-the-counter sportsbook solution.
NagaWorld is an integrated hotel, casino and entertainment complex based in Phnom Penh, Cambodia and is also the flagship resort of NagaCorp.
The Kambi solution will enable NagaWorld to offer a sports betting experience to customers at the complex. The solution is scheduled to go live in April.
The deal will also mark Kombi’s entrance as a supplier of real-based sportsbook solutions to the land-based casino industry.
Kristian Nylén, chief executive officer of Kambi Sports Solutions, said: “This agreement is strategically important as it represents a validation of Kambi’s multi-channel vision and supports the investments we continue to make in our journey to becoming the global market leader for the provision of managed sports betting services.
“This agreement will enable NagaWorld to offer their customers the experience of interacting with a world class sportsbook.”
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