iSoftBet lands content deal with Stoiximan and Betano

9 April 2019

Casino software and games supplier iSoftBet has agreed a deal to provide a range of slots and table games content to the OPAP-controlled, Greece-facing GML Interactive, operator of the Stoiximan and Betano brands.

Stoiximan and Betano will gain access to 150 iSoftBet games as part of the deal, as well as the supplier’s Game Aggregation Platform (GAP), featuring more than 3,000 titles from 46 providers.

The operator will also have access to a range of advanced marketing and real-time gamification tools as part of the GAP agreement, including iSoftBet’s new ‘In-Game’ customer engagement innovation.

In-Game allows operators to use features such as jackpots, leaderboards based on achievements or points, as well as rewards in the form of cash bonuses or free rounds to boost retention rates. The service is available on iSoftBet games and all titles feature on the GAP.

“iSoftBet is well-known for producing best-performing games and generating significant revenues for its customers via its own games and its GAP platform,” GML Interactive’s head of casino, John Kalamvokis, said.

“We are delighted to be partnering with them and look forward to a prosperous working relationship and growth across our markets.”

Michael Probert, chief commercial officer at iSoftBet, added: “Stoiximan is one of South Eastern Europe’s leading operators and we’re delighted to partner with them across both our GAP platform and our leading proprietary content.

“They operate in several rapidly emerging markets and this is a fantastic opportunity to both extend and further enhance our presence across a wide variety of regulated territories.”

The deal comes after the Greek Government last week submitted a list of reforms for the country’s igaming market to the European Commission for approval, which ban licensees from offering online slots in the market.

Produced in collaboration with the Hellenic Gaming Commission (EEEP), the regulations cover sports betting and table games, but omit random number generated casino games. The Government has said the changes are necessary given the speed of technological developments in online gambling.

The regulations include proposals to separate online game of chance licences into two categories: a permit for betting games, namely sports and non-sports bets, and a licence for other online games. Operators can apply for both types of licence, with the EEEP not limited as to how many permits it can award.

In January, Greek gaming operator OPAP Group agreed to acquire a 51% stake in Stoiximan Group’s Greek and Cypriot operations for a total consideration of €94.86m (£81.8m/$107.0m).

OPAP’s OPAP Invest arm acquired the stake from GML Interactive, a subsidiary of Stoiximan parent company TCB Holdings, and took joint control of the business alongside two of TCB’s existing shareholders.

Image: Max Pixel