iSoftBet enters African and Latin American markets

18 December 2017

iSoftBet, the mobile casino content provider, has become operational in Africa and Latin America for the first time.

The company has entered markets in the two continents through its partnership with technology provider BtoBet.

The partnership means that operators in Africa and Latin America now have access to iSoftBet’s full range of slots and table games.

Michael Probert, head of business development at iSoftBet, said: “We are always looking to grow our presence in regulated markets around the world, and this deal with BtoBet opens the door for us in Africa and Latin America.

“These new and emerging markets offer plenty of upsides for online gambling operators, and we believe our popular games will be a huge success with players across both regions.

“BtoBet is well established and has a huge amount of experience working with operators in Africa and Latin America, and we are delighted to have joined forces with them.”

Earlier this year, BtoBet set its sights on further growth in Latin America by entering into a partnership with Paraguay-licensed gaming company Enfield Group.

It also recently partnered with Nigerian licensed operator Sahara Game Technology in its launch of Yanga Bet.

Maja Janevska, integration manager at BtoBet, said: “We are committed to offering our operator partners the best games in the market, and iSoftBet has a portfolio packed full of blockbuster titles that are proven player favourites.

“The integration process has been smooth and seamless, and takes our game portfolio passed 3,000 titles. We believe iSoftBet’s games will be a big hit with our operators and their players, and look forward to receiving their feedback.”

Related article: Sahara Game Technology, BtoBet launch Yanga Bet in Nigeria