Intertain secures rights to Parlay bingo software source code

25 June 2015

The Intertain Group has acquired rights to the latest bingo software source code from Parlay.

The deal, which also includes the purchase of the Canadian domain name, is worth approximately Can$2.8 million (€2 million/US$2.3 million).

Under the agreement, online gaming firm Intertain will gain access to Parlay’s back office system and HTML5 mobile bingo products.

Intertain has also licensed additional casino, mini and side games, as well as direct game integration capabilities into other CRM and content platforms.

In addition, the domain will enable Intertain to launch a Canada-facing free-play bingo network to showcase its products and services in the country.

John Kennedy FitzGerald, president and chief executive officer of Intertain, said: “Intertain has acquired some of the leading bingo brands in the world during the past 12 months and it has been our plan to eventually own a proprietary bingo platform to provide the company with options and flexibility for our current and future business.

“This deal will immediately enable Vera&John to integrate the bingo platform and additional side games into its existing platform in order to move forward with a bingo offering for its customers.”

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