Inspired hands senior North America role to Pierce

18 April 2018

Inspired Entertainment has appointed Brooks Pierce, formerly of Aristocrat Technology and Scientific Games, as senior vice-president, North America.

Brooks has spent more than 25 years working in the gambling industry and most recently served as managing director of Aristocrat’s Americas Group.

Prior to this, he had a spell at Scientific Games as president of North American gaming and chief revenue officer with WMS Gaming Group.

Luke Alvarez, president and chief executive of Inspired, said: “Brooks will play a key role in making Inspired a leader in the next generation of North American gaming and lottery products, and we welcome him to Inspired

“Inspired’s Virtual Sports are already licensed and live in New Jersey and Nevada and will be going live with the Michigan Lottery soon.

“We look forward to announcing new US deals and to the launch of 1st Down Football later in the year.”

Related article: Inspired rolls out virtual Grand National products