Inspired boosts Italian presence with Novomatic and Snai deals

27 April 2016

Inspired Gaming Group has moved to further enhance its position in the Italian market by entering into partnerships with Novomatic and Snai.

Under the deals, both the Novomatic Italia operation and Snai will begin offering Inspired games to punters in the country.

Snai will offer Inspired’s premium slots, casino games and virtual sports to its customers via its ‘Virgo’ remote gaming server across online and mobile.

“The agreement between Snai and Inspired enables us to significantly improve our offering on desktop and mobile devices, and to propose more innovative and engaging products to our clients,” Snai chief executive Fabio Schiavolin said.

Vitaliano Casalone, president of Inspired’s Italian division, added “These deals come as a response to a continued and ever-increasing demand for Inspired’s games in Italy, and we are delighted to now be supplying content to their mobile customers via our RGS Virgo.

“Inspired is proud to be the biggest omni-channel supplier in Italy, and these deals only strengthen our position in the market.”

Meanwhile, Novomatic will offer customers access to the full range of Inspired’s virtual titles, including the new ‘Rush Football 2’.

Through its AdmiralYES and Millennium brands, Novomatic will offer as many as 2,000 events per day across online and retail channels.

Markus Buechel, chief operating officer at Novomatic Italia, said: “We will offer the virtual products not only for our successful online gaming portal admiralyes.it, but also for our new retail initiatives with Millennium, where the Inspired virtual product will be showcased together with our Novomatic gaming and betting content in a completely new shop concept.”

Related article: Gala Coral to launch Inspired’s ‘Rush Football Live’